VISTAMEDIA STAFF
Our employees are experienced, dedicated and loyal, and we are proud that the majority of our staff members have grown along with us.
The average employee tenure is eight years, and most upper management has 15+ years with the company.
Our culture also recognizes the enormous talent of recent grads to seasoned professionals. This is what creates the synergy which leads VistaMedia.
SALES
RANDY THOMPSON
Chief Executive Officer & Publisher
Randy’s education, a BBA (Bachelor of Business Administration), BS (Bachelor of Science in Distributive Education) and an MBA (Master’s in Business Administration) was early preparation for founding and growing VistaMedia, Inc., (formerly VistaGraphics, Inc.) a regional media company.
After four-and-a-half years in sales and sales management for an international consumer goods company, Randy took the entrepreneurial leap by purchasing the rights to a local market of a national travel magazine in 1985. Literally a one-man operation working from his garage, Randy launched his first independent guide in 1987, the Virginia Beach Visitors Guide. Under Randy’s leadership, VistaGraphics has grown to more than 30 publications in a 5-state area. His leadership has included a balanced business approach with revenue comprised of approximately 30% lifestyle publishing and event marketing, 40% tourism/destination publishing, and 30% digital media. Away from work, Randy enjoys time with his family; 3 children and two grandchildren on the way. Most fall weekends find him cheering on his beloved JMU Dukes football team. He enjoys a round of golf from time to time but mostly loves being on his tractor at his home in the rural Pungo area of Virginia Beach, always building or working on the next home project.
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PAUL BRANNOCK
President & Associate Publisher
Paul Brannock has been a member of the VistaMedia family for over 30 years and has played a major role in the company’s growth, expansion and product development. He has contributed to every aspect of the company’s daily operations and manages a talented team of sales, circulation, marketing and administrative professionals.
Upon graduating from Old Dominion University, Paul signed on as a Visitors Guide Account Executive in our Outer Banks market. The then three-year-old Outer Banks Visitors Guide Magazine was still developing and evolving. Paul’s dedication to excellence, combined with his commitment to quality, helped him foster relationships with advertisers, community leaders and hospitality officials that resulted in a drastic increase in the distribution and visibility of the guide throughout the Outer Banks. His pursuits laid a strong foundation for the current team, which has surpassed the million-dollar mark in product sales. Paul’s success in the Outer Banks advanced him to the management level for the hospitality division. In 2000, when the company launched Coastal Virginia Magazine, Paul moved to the lifestyle division and has grown and expanded Coastal Virginia Magazine for the last 2 decades. As Vice President of Sales and Distribution, Paul contributes to every aspect of the company’s daily operations and manages a talented team of sales, circulation, marketing and administrative professionals. With his acquired and extensive knowledge of the travel and hospitality industry combined with his dedication to the product line, Paul has greatly contributed to the overall success and stability that VistaGraphics enjoys. Paul is a graduate of Old Dominion University with a BSBA in Business and a Minor in Marketing.
READ MOREJAY BELLAMY
Vice President of Digital Sales & Business Development
Jay Bellamy has over 25 years of sales marketing and management experience. He is extremely proficient in the areas of digital sales, SEO (Search Engine Optimization), SEM (Search Engine Marketing), websites, mobile apps and most recently programmatic advertising.
Jay Bellamy has been with VistaMedia for 25 years. He has served as an Account Executive, Sales Manager, Corporate Trainer and currently as Director of Digital Sales. He is highly proficient in the utilization of numerous digital tactics to aid customers in reaching their desired audience. These include SEO, SEM, website development/design, Programmatic Advertising, mobile solutions, a myriad of video streaming services and Targeted Email Marketing. Jay has experience working with online display dashboards that includes creating and recommending inventory, uploading ads, priority settings and impression levels. VistaDigital Agency under his leadership was recognized in CIO Review publication as “One of the 10 most promising digital marketing companies” in 2022. Jay is a graduate of the University of Virginis’s College at Wise with a Bachelor of Science in Business Administration. In his spare time, Jay enjoys fishing , camping, and all outdoor activities. He is married to his wife, Jackie of 18 years. They have a 15 year old daughter who keeps them busy.
READ MORECHRISTIE BERRY
Account Executive: Coastal Virginia Magazine
Christie is a native to south Hampton Roads. She holds a Degree in Journalism from the University of South Carolina and has dedicated 14 years to VistaMedia as an Account Executive for Coastal Virginia Magazine. Previously, she spent 18 years with The Virginian-Pilot as an Account Executive selling the newspaper, direct mail, circulation and specialty publications. She also has 2 children and 4 grandchildren.
FRANK MOORE
Account Executive: Coastal Virginia Magazine
Frank is a dedicated and enthusiastic Account Executive with VistaMedia, Inc. having 40 years experience in B2B sales, sales management and marketing.
He is known for the ability to establish trust quickly with his clients by possessing a high level of personal and professional integrity. Passionate in building strong client relations, Frank has a high degree of self-motivation with the ability to analyze opportunities for his clients and make good decisions. He thrives in highly competitive markets and is focused on delivering best results for both his clients and the organization. Recently he was named Account Executive of the year. His greatest strengths consist of possessing excellent people skills, providing world class customer service and building long-term relationships. You can count on Frank to deliver what he promises. Outside of work, he enjoys spending quality time with his wife of 38 years and their three dogs. To this day, he plays competitive golf having been a member of the East Tennessee State University golf team while earning his BBA degree.
READ MORECARA CULLEN
Account Executive: Coastal Virginia Magazine
As a former small business owner, Cara knows firsthand how important it is to make every marketing dollar count. She brings that perspective into her work with clients, approaching each partnership with care and intention.
Rather than a one-size-fits-all strategy, Cara takes a consultative approach — listening closely to each client’s needs and then “matchmaking” them with the products and opportunities that will help them achieve their goals. Outside of work, Cara enjoys hiking, rock climbing, and spending time with her kids and her dog, Hattie.
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REGINA LEWIS
Account Executive: Coastal Virginia Magazine
As an Account Executive with Coastal Virginia Magazine and CoVaBiz, she partners with businesses across the region to craft meaningful advertising strategies, elevate their stories, and showcase the best of Coastal Virginia through print, digital, and event placements.
Born in Chicago and raised in Virginia Beach, Regina Lewis is a self-proclaimed "Connector" with heart, creativity, and an effortless ability to make people feel seen. Starting in television production and venturing into real estate, digital marketing, and brand development, Regina brings a strategic yet personable approach to every project. She’s passionate about helping local businesses grow and thrives on creating partnerships that feel genuine, impactful, and tailored. A proud Norfolk State University alum, Regina carries her Spartan pride into everything she does. Outside the office, she enjoys exploring a wide range of music genres, discovering cultural gems throughout Coastal VA, traveling, creating, and pouring love into her family and community.
READ MOREMISSY THOMA
Team Leader: Lynchburg, VA
As a senior account executive and Sales Team Leader for the Lynchburg area , she is passionate about maintaining her clients’ trust and friendship.
Previously she was an account representative for Lynchburg Living, Lynchburg Business, and Central Virginia Bridal Guide beginning in the fall of 2012 when they were owned by Prototype media. She was made Sales Team Leader for the Lynchburg market and prides herself on the leadership role working closely with new Account Executives. A graduate from Lynchburg College, with a BA in Business, she has spent most of her life in Lynchburg raising her two children. A recent newlywed, she enjoys traveling with her husband. Missy joined the VistaMedia team in the fall of 2014.
READ MORECINDY BRYANT
Account Executive: Lynchburg, VA
Cindy is passionate about the Greater Lynchburg Area and prides herself in building lasting relationships with local businesses from every industry, finding their need and then offering a solution to fulfill that need.
In her downtime with her husband of 32+ years, she enjoys volunteering, time with her furry babies and fishing on the James River. Cindy has had a vast career from Computer Programming at our local hospital to Business Development Specialist in radio for over a decade. She has double A.A.S. degrees and attended Liberty University.
READ MOREJEFF PERKINS
Digital Sales: Lynchburg, VA
Jeff has a well-rounded background in sales which VistaMedia has benefitted from highly.
He was recently promoted to Digital Sales for Lynchburg, VA and the surrounding areas. Jeff has an understanding of the Lynchburg area that is not easily matched. He understands what it takes to find the best solutions for any business. Jeff prides himself on his ability to predict digital trends and has the tools and wherewithal to develop a customized strategy for his clients.
READ MORESHIREE CARR
Vice President of Personnel and Business Development: Roanoke, VA
Shiree Carr serves as Vice President of Personnel and Business Development, where she leads recruitment, training, and development initiatives for sales personnel. In this role, she collaborates closely with executive leadership to establish sales objectives, implement strategic initiatives, and drive product bundling and digital strategies across the organization.
With over 26 years of experience in the media industry, Shiree brings extensive expertise to developing high-performing sales teams. She dedicates significant focus to field support, structured training programs, and fostering team success through consistent communication and hands-on mentorship. A graduate of the University of Virginia with a BA in Economics, Shiree was born and raised in Charlottesville, Virginia. Outside of work, she enjoys traveling and spending quality time with her two adult daughters.
READ MOREJENNY DORSEY
Director of Digital & Client Services: Roanoke, VA
Jenny Dorsey is a dedicated professional currently serving as the Director of Digital & Client Services. In this role, she expertly manages accounts and acts as the Digital Media Buyer for both the Virginia Tourism Programmatic Coop and various custom programmatic campaigns.
Jenny brings 20 years of experience in media project management with LeisureMedia360. Jenny was a vital Project Manager for several key Virginia Tourism products, including the Virginia is for Lovers Travel Guide, Virginia.org digital advertisements, and the VTC Programmatic Coop. Prior to her current industry, Jenny spent 15 years as a Buyer of Men's Designer Collections for Belk. Jenny is an alumna of Virginia Tech, where she earned a Bachelor of Science degree in Clothing and Textiles. Though born in Lansing, Michigan, she spent the majority of her formative years growing up in New Jersey. When she's not focused on programmatic strategy, Jenny prioritizes family time and travel, especially to tropical locations with clear blue saltwater. Her favorite hobbies include: Snorkeling and hiking, enjoying good food and discovering the best local breweries during her travels. She is the proud mom of two boys, aged 26 and 21.
READ MOREJO DIEDRICH
Account Executive: Roanoke, VA
Jo is a graduate of Radford University and brings more than three decades of experience in tourism marketing and media. She spent 31 years with Leisure Media 360, most recently serving as Director of Advertising for the Virginia Travel Guide, Virginia.org, and the VTC digital co-op programs.
Jo now continues her work with the Virginia Tourism Corporation co-op program through VistaMedia, while also helping clients take advantage of our full range of digital marketing opportunities. Originally born in Woodstock, Virginia and raised in Roanoke, Jo has a lifelong appreciation for the Commonwealth she promotes. Outside of work, she enjoys skiing, biking, and hiking.
READ MORETOMARA NIXON
Account Executive: Roanoke, VA
Tomara is an accomplished Account Executive with four years of proven success driving revenue across dynamic print and digital sales landscapes. Originally from the vibrant tropics of Jamaica, Tomara brings a unique, energetic approach to fostering high-value client relationships throughout Virginia.
Holding a degree in Business Management, she masterfully blends strategic acumen with exceptional people skills to close deals and secure long-term partnerships. When she steps away from the deal table, her creative spirit thrives—crafting intricate costumes and producing compelling video content.
READ MORETERRI REYNOLDS
Account Executive: Roanoke, VA
Terri is a talented marketing professional and proud Virginia native who draws from extensive experience and a consultative approach to help clients succeed. With more than 25 years at Leisure Media 360, she has specialized in Virginia Tourism’s Travel Guide, digital co-ops and Virginia.org products.
Her career spans local and regional marketing roles in healthcare, banking and tourism across Virginia and Ohio. She graduated from Radford University with a Bachelor of Arts in English (focus in journalism), and from the Medical College of Virginia/VCU with a Master of Health Administration. Outside of work, she enjoys travel, reading and time shared with dogs.
READ MOREJEFF WALSTON
Account Executive: Brunswick Islands, Crystal Coast
With 19 years at Vista under his belt, Jeff is a dedicated Account Executive who enjoys spending his free time watching his favorite sports and being near the water.
NEIL BROWN
Account Executive: Delaware Beaches & Ocean CIty
After joining VistaMedia in 2006, Neil proved his understanding of the Ocean City market and that he knows what it takes to find the best solutions for any business.
Neil prides himself on his ability to predict the trends of the Ocean City visitor market.
READ MOREJEFF DONOHUE
Associate Publisher/Editor: Outer Banks Coastal Life, Wedding Guide to the Outer Banks and Outer Banks Visitors Guide Magazine
Jeff Donohue has been part of the VistaMedia family for more than 25 years.
During this time, he lead the Outer Banks office to becoming the company’s strongest Visitors Guide Magazine market. He was recently promoted to Associate Publisher & Editor of our Outer Banks publications.
READ MOREBRITTANY PROCTOR
Account Executive: Virginia Beach
Brittany has been with VistaMedia for 11 years. She started at Vista as an Associate Account Executive, then moved over to production, but transitioned back to sales in 2021. She was born and raised in Virginia Beach and was a graduate of ODU.
She worked as a Client Relations Manager for 7 years before moving into a consistently successful Account Executive role in 2021. When She Brittany isn’t busy generating revenue for the company, she enjoys riding horses and teaching hunter horseback riding lessons.
READ MOREBRANDON LOWE
Account Executive: Tennessee
Brandon is a dedicated sales professional with a natural gift for making people feel at ease. With years of experience in hospitality and vacation ownership, he brings a high level of energy, authenticity, and care to every guest interaction.
His ability to connect with others and create a positive experience has been a consistent strength throughout his career. Outside of work, Brandon enjoys songwriting and storytelling through music, a passion that’s earned him recognition, including an award for one of his original songs. Whether helping guests create lasting memories or writing lyrics in his downtime, he brings passion and heart to everything he does.
READ MOREEILEEN SPERRY
Account Executive: VisitVirginia.guide, goWilliamsburg
Eileen is Virginia born and raised with more than 20 years of media experience.
A degree in Journalism quickly translated into a career in media. Specializing in software training, as well as digital and print solutions, Eileen is a familiar name and face to Virginia DMOs and attractions.
READ MOREJULIE GOODE
Sales Associate: Digital Operations
Julie's role includes management of digital campaigns such as custom emails, Ad Messenger and lifestyle e-newsletters, as well as sales for newsletter products.
Julie was born and raised in Virginia Beach and graduated from Old Dominion University, where she earned her Bachelor of Science degree in Business Administration in Marketing. In her free time, she enjoys reading, going to the beach and working on any projects involving creative design.
READ MOREPRODUCTION
HOLLY WATTERS
Vice President of Production
Holly has been at the helm of VistaMedia production department for 32 years and has successfully built a design team that creates beautiful, quality and creative products.
A graduate of Virginia Commonwealth University with a BA in Arts, Holly brings a creative eye and structured leadership principles to ensure impressive design standards with each product. Through the years, Holly has developed an effective and efficient workflow that encompasses members of the sales team, client relations managers and design staff. By fostering strong communication with all parties involved, she successfully meets and exceeds deadlines while preserving the integrity of the design and the client’s brand. Holly views every title and each client as “most important” and enthusiastically works to exceed goals and expectations. She works with her team of designers to skillfully blend various styles resulting in high quality publications that stand apart from the competition. She tasks herself with consistently monitoring our competition and collaborates with members of our management team to ensure that VistaMedia stays ahead of the curve— especially with regard to technological advances, design techniques and print and press industry standards.
READ MOREDAVID UHRIN
Creative Director
As Creative Director, David's artistic influence is seen on the covers of our magazines, in editorial layouts and many advertisements within the publications.
His photography has grown in the two and a half decades in publishing and enjoys exploring new techniques and artistry, whether it's photographing jewelry, food, fashion, real estate and many more. David obtained his BFA from Kutztown University’s Communication Design program in Pennsylvania, with a focus at Buckinghamshire, England for editorial design. David Uhrin has been a part of the VistaMedia team for more than 26 years.
READ MORECHRIS MELIGONIS
Art Director, Lynchburg Publications
With a degree in Mass Communications specializing in Creative Advertising, this background has provided the basis to being the Art Director of the Lynchburg publications.
His creative work ranges from designing the magazines, branding and production for all Lynchburg titles. Chris has been with VistaGraphics for over 15 years.
READ MORECHRISTINA SINCLAIR
Art Director, Outer Banks Publications
Christina was recently promoted to Art Director over Outer Banks Coastal Life and Outer Banks Wedding Guide magazines.
Christina has lived in the Coastal Virginia area for over 30 years and has been with VistaMedia since 2015. She loves working with like-minded professionals, designing, producing and managing projects, including all the Outer Banks publications and Virginia’s Blue Ridge Visitor Guide.
READ MOREJOSH HARALSON
Lead Designer
Josh graduated from Old Dominion University in 2011 with a Bachelor of Fine Arts focused in Graphic Design.
He started as an intern with VistaMedia before being brought on part time. He started with the company full time as a Sales Collateral artist in 2013 before being promoted to a Lead Designer.
READ MOREROBIN CATHER
Production Manager
Most of Robin's emphasis is on print production and paper acquisition, working very closely with the Art Department and outside vendors to ensure quality publications and timely delivery.
Robin has been with VistaMedia for over 20 years.
READ MOREJULIE MATTHEWS
Project Manager/Visitors Guide Editor
Julie enjoys collaborating on projects and cultivating strong relationships with team members and clients.
Julie's previous roles have included marketing communications, project management and editorial services. She attended the University of Maryland, College Park, where she earned a bachelor’s degree in English. Eventually Julie relocated to Oregon before deciding to call Coastal Virginia home. Julie came to Vista early in 2022 taking on the role of Client Relations Manager.
READ MOREARIEL SEYMOUR
Designer: Roanoke, VA
As a Graphic Designer, Ariel Seymour handles diverse design needs, web content, and advertising projects.
With a background that includes two years at LeisureMedia 360 and screen printing at Robertson Marketing Group, she brings versatile expertise to her role. A California native and graduate of California State University, San Bernardino, Ariel enjoys balancing her design work with the meticulous craft of crocheting and getting lost in a good book.
READ MOREEDITORIAL / MARKETING / EVENTS
MEGAN WILLIAMS
Editor In Chief for all VistaMedia Lifestyle Products
With a background in communications and marketing, Megan is passionate about telling an authentic story that gets readers excited about the people, places, and experiences that make up this community.
Megan is a Central Virginia native who is quick to tell newcomers where to find the best pizza, beer, and fries in the area (ask her about it sometime).
READ MOREBUTCH MAIER
Editor, Coastal Virginia Magazine and Coastal Virginia Weddings
Butch earned a master’s degree in strategic communication from California Baptist University. He has been a journalist for more than 30 years, serving as a writer and editor at The Boston Globe, Bloomberg Industry Group, the Tampa Bay Times, The Plain Dealer, the Akron Beacon Journal, The Virginian-Pilot, and Inside Business.
He served for 4.5 years as an assistant professor of journalism at Hampton University and one year as a visiting assistant professor at Northern Kentucky University. Butch owns a Virginia Beach-based movie production company called Sumbadhat. In the past two years, he has written, produced, directed, and edited six movies.
READ MOREBETH HESTER
Managing Editor of Coastal Virginia Business Magazine
As Managing Editor of Coastal Virginia Business Magazine (CoVa BIZ), she’ll be responsible for helping VistaMedia grow the magazine, and expand the content and reach of the publication’s digital assets.
She’s also looking forward to working with Outer Banks Coastal Life, and products devoted to highlighting Coastal Virginia’s many outdoor adventure and tourism opportunities. Beth has been writing for VistaMedia on various magazines since 2007.
READ MOREEMILY MOOK
Associate Editor: Lynchburg Publications
Emily has written for VistaMedia’s Lynchburg publications (as well as several travel guides) for more than a decade and is excited to officially join the VistaMedia team as Associate Editor for the Lynchburg market.
Emily has written for VistaMedia’s Lynchburg publications (as well as several travel guides) for more than a decade and is excited to officially join the VistaMedia team as Associate Editor for the Lynchburg market. She holds a B.A. in English from Virginia Tech and previously worked as a youth services librarian in Lynchburg while also writing for VistaMedia. Her present and past professional endeavors, along with her favorite hobby—acting in local community theater productions—evince her abiding investment in the Lynchburg community. Emily will be supporting Lynchburg Business and Central Virginia Weddings, with additional responsibilities across Lynchburg Living and associated digital products and events.
READ MORELIZ LONG
Editor: The Roanoker Magazine
Liz Long is an editor and communications leader with nearly 15 years of experience in magazine publishing, overseeing content development, editorial production, and contributor teams across city, custom, and travel publications.
She guides projects from concept through publication, maintaining strong editorial standards while connecting audiences with meaningful local and regional stories. In addition to her corporate editorial work, Liz is a USA Today bestselling fiction author; in her spare time, she enjoys reading, traveling, and chasing a good story—on or off the page.
READ MOREJEFF DONOHUE
Assoc. Publisher/Editor: Outer Banks Coastal Life and the Wedding Guide to the Outer Banks
Jeff Donohue has been part of the VistaMedia family for more than 25 years.
During this time, he lead the Outer Banks office to becoming the company’s strongest Visitors Guide Magazine market. He was recently promoted to Associate Publisher & Editor of our Outer Banks publications.
READ MOREETHAN TAYLOR
Marketing Associate
Ethan's role at VistaMedia will include social media management, graphic design, and marketing for all brands through newsletters, events and outreaches.
Ethan completed a summer internship with VistaMedia, where he explored digital marketing and graphic design for our events, lifestyle brands, and corporate marketing. After positive performance and exemplifying a strong willingness to learn, Ethan has been hired to continue as a Marketing Associate for VistaMedia. He graduated from James Madison University with a Bachelors Degree in Graphic Design and a minor in Business. We are excited to see Ethan’s career flourish at VistaMedia and look forward to seeing the skill sets he brings that compliments our marketing goals.
READ MOREHAYLEY THOMAS
Director of Events
Hayley studied Hospitality Management at James Madison University, where she found her passion for events.
She plans and organizes several events throughout the year including our annual WineFest, Wedding Showcase, CoVa Cocktail, and Battle of the Burgers. Hayley started with VistaGraphics in 2022 as our Event Coordinator.
READ MOREALEXANDRA MATESIC
Event Coordinator
Alexandra (Alex) Matesic recently joined the VistaMedia team as an Event Coordinator, where she assists Hayley Kindred with current and expanding event efforts.
She brings a wealth of experience in marketing and event management from her time at Rosie's Gaming Emporium and Colonial Downs Racetrack. Alex started her career as a Digital Media Coordinator, focusing on driving social media following, increasing website traffic, and promoting events across all properties. She then transitioned to a Marketing Manager role, where she was responsible for executing all property-level promotions, events, and marketing initiatives. Most recently, she specialized in event sales and execution as a Sales Director at Colonial Downs Racetrack. Alex is a graduate of Longwood University, where she majored in Public Relations. A Richmond, Virginia native, she now resides in the Hampton Roads area with her family. Outside of work, Alex enjoys camping with her husband, CJ, and son, Jaxson, which often involves Cub Scout adventures across Virginia. She is also a passionate home chef who loves making pasta from scratch and is currently learning how to sew.
READ MOREI.T. / WEB
SHAWN THOMAS
I.T. Administrator
Shawn came on board in 2020 as VistaMedia I.T. Administrator. In this role, he provides I.T. Support for all company networks, phone and user systems. He has been providing Network Engineering, Administration, and I.T. Support for programs and projects within the defense industry for over 15 years.
Born on the Eastern Shore of Virginia, Shawn was raised in Northampton County. Currently he working toward a B.S. in Network Management. In his free time, Shawn enjoys spending time with family, FOOD!, RV’ing, golf, and travel. He is always looking for an adventure outdoors and is a huge sci-fi and horror movie fan. Shawn is a U.S. Army Veteran who served at several stations including Hawaii and Iraq.
READ MORECHRIS MURPHY
Web Creative Director
As Web Creative Director, Chris is a seasoned digital professional with over 25 years of experience. Leading our creative web team, she excels in designing and developing visually stunning, user-friendly websites that adhere to ADA Compliance standards.
As a key member of the VistaMedia team, Chris oversees the entire web development process, from initial concept to launch. She ensures brand consistency across all platforms and manages project timelines to meet tight deadlines. Her extensive portfolio includes over 40 client websites, including prominent Virginia DMOs like the Virginia Beach Hotel Association and the Williamsburg Hotel & Motel Association. In addition to client projects, Chris has designed and manages 26 corporate websites for VistaGraphics, our parent company. For these sites, she is responsible for creative direction, priority setting, and inventory management. A native Texan with over 25 years of residency in Virginia, Chris enjoys spending her free time outdoors, kayaking, camping, and hiking with her family.
READ MOREALLEN LARSON
Senior Web Developer
As Senior Web Developer at VistaMedia, Allen manages the development and optimization of all client and internal web projects
He brings technical expertise and strategic oversight to every site, ensuring it’s SEO-ready and optimized for peak performance. With a meticulous focus on ADA accessibility, Allen ensures compliance with WCAG and Section 508 standards while leveraging SEO best practices and Google Analytics 4 to enhance site visibility and user experience.
READ MOREACCOUNTING / ADMINISTRATIVE / DISTRIBUTION / CIRCULATION
MARIA PARKE
Accounting Manager
Maria has been with VistaMedia for just a little over a year, but has been a major asset with her accounting experience. Maria manages and oversees all of the payroll and benefits aspects of the company, in addition to other tasks. She is your accounts payable go-to and assists with all items related to finance.
DAWN MEEHAN
Accounting Manager
Dawn is the team member behind all client billing, receivable, and over due processes. During her tenure at VistaMedia, Dawn has also displayed her expertise in finance approval for client contracts, post client payments, and is readily available to answer all billing questions.
TRACY THOMPSON
Office Manager/CEO’s Assistant
Tracy served honorably in the U.S. Navy for 20 years as a paralegal. She joined the VistaMedia family in 2007 as our Sales Coordinator.
Because of her attention to detail and organizational skills, after five years on the job, she was promoted to Office Manager and Assistant to the CEO.
READ MOREKIP RUPOSKY
Distribution Manager
As Distribution Manager, Kip is charged with the overall disbursement and delivery of more than 30 VistaMedia titles that span a five-state region and manages a ten-person distribution staff.
He ensures the successful placement and delivery of more than a million and a half magazines each year.
READ MOREMANDY TANNER
Sales Management Coordinator and Circulation Specialist
Mandy Tanner has been with VistaMedia for 3 years and has a combination of skills and expertise that have been reflected in her various contributions to the company.
Mandy holds a bachelor's degree in business administration and has become a master of sales in her Sales Management role. Mandy works closely with AEs in various markets and is our in-house go to for all things AdOrbit. In her free time she enjoys paintball, golf, and swimming.
READ MOREJEFF WOOD
Sr. Director of Digital Ops and Audience Development
With more than 20 years of experience in the industry, Jeff supports VistaMedia Inc. and its clients by leading strategic, results-focused audience development initiatives that raise brand awareness, generate qualified prospects, and grow opt-in first-party data.
Jeff first joined VistaMedia’s Roanoke-based team in 2005 as an Associate Editor just two weeks after graduating magna cum laude from Virginia Tech with a BA in Mass Communication/Media Studies. Throughout his career he has held multiple roles, including positions in digital development, marketing, client services, management and more. In his current position as the Sr. Director of Digital Operations and Audience Development he oversees digital marketing and audience-growth strategies that expand visibility, deepen engagement, and convert prospects into loyal subscribers. His work includes building internal audiences as well as client-owned first-party databases through tools and strategies such as Meta Lead Gen Ads, co-op lead-magnet programs, opt-in sweepstakes, direct mail initiatives, and more. A lifelong resident of the Roanoke Valley, Jeff is also a proud husband and father who enjoys spending time with family and friends, attending local festivals and live sporting events, swimming and traveling.
READ MORESAMANTHA BETTEKEN
Circulation Manager for Blue Ridge Country and The Roanoker
Samantha manages circulation duties, including subscription management, for Blue Ridge Country and The Roanoker magazines.
Her responsibilities include all aspects of subscription management and the efficient distribution of other titles. As a native of Charlottesville, Virginia, Samantha brings an authentic, firsthand understanding of the Blue Ridge and Roanoke lifestyle to her role.
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