VistaMedia Inc. is pleased to announce the merger of the two leading lifestyle and travel marketing publishers in the Mid-Atlantic region. Leisure Media 360 and VistaMedia Inc. finalized their agreement this past week in Roanoke, VA. The company will operate as VistaMedia Inc. with offices in Roanoke and Virginia Beach, Virginia.
This strategic merger brings together two established brands with a shared vision: delivering meaningful, market-driven content and innovative marketing solutions that connect communities, destinations, and businesses with highly engaged audiences — across both print and digital platforms. Together, the organization will enhance its ability to serve advertisers, readers, and community partners through expanded distribution, increased digital reach, and a more extensive network of regional and national travel connections.
“This merger represents far more than a business transaction — it’s a merging of shared values, creative energy, and deep regional expertise,” said Randy Thompson – CEO and Publisher of VistaMedia Inc. “By combining VistaMedia’s digital intelligence, lifestyle and destination marketing technology with Leisure Media 360’s legacy in print and digital travel storytelling, we’re creating a powerful, full-spectrum platform that drives measurable impact for our clients and communities.”
VistaMedia Inc. is positioned as a premier multi-channel media company, offering advertisers and partners unmatched access to both visitor-focused travel markets and expanded, locally rooted community audiences. This blend of print storytelling with hyper-targeted digital campaigns offers full-service solutions for brand visibility, visitor engagement, and ROI measurement. Post-merger, VistaMedia’s portfolio now includes:
Regional Lifestyle Magazines:
- Blue Ridge Country Magazine
- The Roanoker Magazine
- Coastal Virginia Magazine
- CoVaBIZ Magazine
- Lynchburg Living Magazine
- Lynchburg Business Magazine
- Outer Banks Coastal Life Magazine
- Outer Banks Wedding Guide
- Coastal Virginia Weddings
- Central and Southwest Virginia Weddings
- Inside Virginia Hospitality
- Retire VA Magazine
- Retire NC Magazine
Hospitality/Destination Marketing Magazines:
- Virginia Restaurant, Lodging, and Travel Association Travel Guide
- Page Valley Visitor Guide
- Virginia Beach Visitors Guide
- Outer Banks Visitors Guide
- Cape Fear Visitors Guide
- Crystal Coast Visitors Guide
- Ocean City Visitors Guide
- Delaware Beaches Visitors Guide
- Lake Anna Guide
- Tennessee Smokies Visitors Guide
- Williamsburg Visitors Guide
- NC High Country Visitors Guide
- Visit Newport News Visitors Guide
- Chesapeake Visitors Guide
- Hampton Visitors Guide
- Virginia’s Blue Ridge Visitors Guide and Map
- Shenandoah Valley Visitors Guide
- Blue Ridge Parkway Guide
- The Menu Guide
- Vinton Visitors Guide
- Danville (SoSi) Visitors Guide
- Lexington Visitors Guide
- Alleghany Visitors Guide
VistaMedia’s digital marketing agency services include executing and managing over 300 digital media campaigns annually for their customers. These include 63 million targeted emails deployed on behalf of their clients, over 60 million programmatic impressions served utilizing a variety of strategies, numerous SEO/SEM campaigns and other digital marketing strategies. With this merger, VistaMedia will now sell, execute, and manage the Virginia Tourism Corporation’s Programmatic co-op program. VistaMedia’s web department also builds, hosts, and manages over 50 websites for its clients.
VistaMedia was recognized as “one of the 10 Most Promising Digital Marketing Companies” in 2022 by CIO Review Publications.
Leisure Media 360 founded by Richard Wells, is a 53-year-old Roanoke, VA based publishing and media company with deep roots in regional lifestyle and hospitality publishing. Leisure Media 360 published the state’s Virginia is For Lovers Travel Guide annually for the past 25-years.
VistaMedia Inc. founded by current CEO Randy Thompson in 1987 is a Virginia Beach, VA based publishing and digital media company. Their 30+ magazine titles and their custom digital marketing campaigns span localities over a five-state, Mid-Atlantic region.
For more information, please contact:
Randy Thompson
CEO & Publisher, VistaMedia Inc.
randy@vistamediainc.com
www.vistamediainc.com
